Sean Pendray

Founder and President/Business Development

Born in Miami, Florida, Sean Pendray is the visionary force propelling Pendray Financial Associates forward. Graduating from Florida State University with a B.S. in political science and a minor in psychology, he continued his educational journey at the University of Miami's business school, earning a master's degree in public administration.

With a career spanning over 25 years, Sean has etched a lasting legacy in financial advising and asset protection strategies. He refined his expertise at esteemed institutions such as Bear Stearns, Paine Webber, First Union, and Citibank. Sean's proficiency encompasses income creation, asset management, trust, insurance, lending, and settlement planning.

Holdings a plethora of industry credentials, including the Series 65, along with life and annuities insurance licenses, Sean Pendray is a Certified Structured Settlement Consultant, a Chartered Financial Consultant, and a Registered Settlement Planner.

As a fifth-generation Floridian, Sean resides in Miami with his wife Melanie and their two children. Beyond his professional pursuits, he actively engages in community service, serving as a board member of Kiwanis International. Sean is also a dedicated advocate for cancer research, participating in marathons in honor of his father and mother, a cancer survivor.

Lawrence S. Rule Jr.

Sr. Vice-President of Investments, Managing Partner

Bringing over 35 years of expertise to the realm of wealth management, Lawrence S. Rule Jr. stands as a distinguished professional in the financial industry. Graduating from Florida State University with a Bachelor of Science in Economics in 1986, Mr. Rule initiated his journey, eventually finding himself at Oppenheimer & Company.

Throughout his illustrious career, Lawrence held pivotal roles at prestigious institutions including Bear Stearns, Paine Webber, Morgan Keegan, and Wachovia Securities, where he excelled as Senior Vice President of Investments. His success is marked by strategic decision-making and a client-focused approach.

As an independent financial advisor for the past 15 years, Mr. Rule has been unwavering in his commitment to delivering personalized financial solutions. Holding licenses in Series 7, 63, and Life and Variable Annuity, he operates across Florida, Georgia, Pennsylvania, and Wisconsin.

Lawrence S. Rule Jr.'s journey, from his foundational years at Florida State University to the pinnacle of wealth management, underscores a commitment to excellence, client-centric values, and continuous learning. His legacy in the financial realm is a testament to his significant contributions to both clients and institutions.